Industry interview: Joachim Strobel, Liebherr

19 November 2020

Joachim Strobel, MD Liebherr-EMtec GmbH

In approaching 25 years working for Liebherr Joachim Strobel has seen a lot of change. For instance, two decades ago the size of the Chinese construction market compared to now was miniscule, and the idea that major OEMs would be releasing wheeled loaders…

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